Clean Interiors Service

The Problem

Laurence, the founder of Clean Interiors Service in Oxfordshire, was excited to grow his brand-new cleaning business.

But he quickly realised that getting consistent leads through his website was harder than he expected.

More importantly, Laurence’s dream was bigger than just himself: he wanted to grow the business enough so that his wife could quit her job and join him full-time.

But without a steady stream of new clients, that goal felt out of reach.

Looking for a way to break free from this cycle, Laurence connected with me through a local referral and was intrigued by the idea of using digital marketing to build a reliable pipeline of cleaning jobs.

He was impressed by how smooth and collaborative the initial consultation was, giving him confidence that this could be the solution he’d been searching for.

First Steps

Since this was a brand-new cleaning business, I started by conducting competitor research to understand how other cleaning services in Oxfordshire were attracting clients.

I wanted to see what was working and where Clean Interiors Service could stand out.

Given the tight budget constraints typical for new businesses, I chose Google Ads as the primary traffic channel. It’s the fastest way to target people who are actively searching for cleaning services.

Using Google Keyword Planner, I identified high-intent, local keywords like “house cleaning Oxfordshire,” “residential cleaner near me,” and “deep cleaning services Oxford.”

This research guided the next step: building a conversion-optimised landing page.

The landing page focused on:

1. Establishing trust with Laurence
2. A clear call-to-action to “Get a Free Quote Today”
3. Showcasing social proof like testimonials and before/after images (which we’d build up over time)

I collaborated closely with Laurence, asking about key local areas he wanted to target. This allowed us to focus the ads on his most profitable service areas and avoid wasting budget on irrelevant clicks.

Throughout the process, Laurence and I communicated regularly to review progress, share feedback, and make sure the campaign aligned perfectly with his goals.

Next Steps & Results

The campaign initially started slow with 9 new cleaning jobs in month one.

But month 2, that's when things really picked up. 

33 new cleaning jobs were booked, enough to not only fill his calendar but also spark plans for his wife to join the business sooner than expected.

As more work came in, so did the social proof:

9 five-star reviews from delighted customers, which we added to the landing page to build even more trust and credibility.

This created a powerful feedback loop: the more reviews and jobs Laurence booked, the easier it became to convert new leads.

The biggest payoff wasn’t just the revenue, it was the peace of mind that came from knowing he now had a reliable system to generate consistent, high-quality leads.

Conclusion

Clean Interiors Service successfully transitioned from relying on word-of-mouth and NCCA job posts to having a reliable, scalable system that delivered consistent bookings.

By leveraging competitor research, strategic keyword targeting, and a customised landing page, the business grew rapidly. Achieving 33 new cleaning jobs in the second month.

This approach not only provided consistent leads but also set the stage for Laurence’s wife to join the business, fulfilling their shared dream of building a family-run cleaning service.

This case study proves that even brand-new businesses with no prior marketing experience can achieve incredible results with a simple, strategic, and high-converting marketing funnel.

If you’re in the cleaning industry and looking to grow your business with a reliable lead generation system, this blueprint could be the key to your success.