Focus Chiropractic
“Eventually we found the magic formula and all of a sudden it was like he just turned on the tap... and I just had this massive influx”
Karl Robins is the owner of Focus Chiropractic, a thriving chiropractic clinic serving anyone with a spine.
After years of his own struggles with pain, Karl made it his mission to help others regain their health and quality of life.
He values strong connections with his patients and understands the importance of clear communication and accessibility in healthcare.
Karl decided to work with us after, in his own words, we were ‘stalking me via G mail :)’.
At the time, Karl was struggling to grow his practice.
He ranked average on Google and was only seeing around 5 new clients a month, which wasn’t enough.
We initially tried strategies like SEO, which took some time to deliver results, and Facebook/Instagram Ads, which attracted a lot of tyre kickers.
So, we switched focus to Google Ads (which aligned more with his customers’ buying journey) and simplified his website layout to make it easier for potential patients to book appointments.
This strategy quickly delivered results, bringing in 3 new bookings that same evening and a consistent 8–12 new clients per month (an impressive 140% monthly new client increase).
As Karl puts it: ‘Best year ever 2024, Q4 best quarter ever. Isn’t this supposed to be quiet for businesses 🧐🤔.’
Since then, Karl has been a ‘Happy Chappy.’
We’ve even celebrated with dinners at Windsor Fairmont, discussed future strategies, and rented a go-karting track for a bit of fun while planning to dominate the competition.
To wrap up, we asked Karl, “Would you recommend our services to others? If so, why?” His response?
“Yes, of course. I think the answers given so far explain that 😎 Why would you not want results like this!”
What we did:
Increased monthly new client intake by up to 140%.
Made the site more user-friendly, streamlining the booking process to convert visitors into clients effectively
Transitioned from less effective methods like SEO and Facebook/Instagram Ads to a better buyer journey approach that produced measurable and impactful results.