InBalance Family Chiropractic
The Problem
Inbalance Family Chiropractic wanted to grow and expand their practice, but their existing website was outdated and negatively impacted their brand image.
This was limiting their growth opportunities and making it difficult to attract new patients.
Although they recognised the need for a website refresh, they didn’t have the time or the technical skills to make the necessary changes.
They were concerned that without a more effective online presence, their growth would remain stagnant.
After seeing the results I achieved for Focus Chiropractic, they decided to give me a shot.
They needed a modern, user-friendly website and a strategy to generate consistent new patient bookings.
First Steps
The new website was designed with a clear, intuitive structure that made it easy for potential patients to navigate and book appointments online.
Once the website was live, I took over Google Ads management.
I focused on location targeting to reach a relevant local audience and wrote new ad copy to attract potential patients.
At first, the campaign started slowly, but by continuously optimising the location targeting, the ads began driving more traffic to the website, resulting in new patient bookings.
Next Steps & Results
To maintain and grow this momentum, I scaled the Google Ads campaign after testing its effectiveness with a £10 per day budget.
By carefully increasing the budget, the campaign was able to reach a wider audience and generate more bookings.
This approach resulted in 50 new conversions under 5 months, significantly boosting new patient appointments.
Andrew (the founder) noted that this led to their best month in six years of being in practice.
I maintained regular communication with the client through follow-up messages, checking in weekly to discuss performance and gather feedback.
This allowed for continuous monitoring and adjustments to the campaign, ensuring optimal results.
Andrew was very satisfied with the outcome, as the new website and ad strategy helped them reach more patients and improve their brand presence.
Conclusion
By focusing on competitor research, enhanced user experience, and precise ad targeting, InBalance Family Chiropractic were able to increase brand visibility and generate consistent new patient bookings.
If you’re looking to improve your online presence and grow your practice, this strategy may provide the results you’re aiming for.