Luland Magic
The Problem
Josh, the founder, loved performing magic, but without a reliable system in place to generate consistent bookings, he felt stuck in a cycle of unpredictable work.
This uncertainty was holding him back from fully dedicating himself to his craft and reaching his business potential.
Looking for a way to break free from this cycle, Josh spoke to his good friend (and chiropractor) Karl, who told him about the success I achieved with Focus Chiropractic.
Intrigued by the idea of using a similar strategy to grow his magician business, Josh decided to reach out.
He was impressed by how easy, smooth, and communicative the initial consultation went, giving him confidence that this could be the solution he was looking for.
First Steps
Since this was my first time working with a magician business, I began by conducting competitor research to understand the magician market.
I wanted to see what was working for others and how Luland Magic could stand out.
To ensure the campaign would be cost-effective on a ÂŁ10/day budget, I used Google Keyword Planner to identify low-competition, high-traffic keywords.
Knowing which keywords to target helped guide the next step—creating highly relevant landing pages.
I focused first on identifying the right keywords before building the landing pages.
This ensured that the landing page copy was perfectly aligned with the search intent, maximising the relevance of the ads and increasing conversion rates.
I also collaborated closely with Josh. I asked him about the key locations where he usually performs and targeted those areas and their surroundings.
This allowed us to focus on the most relevant audience.
Through this process, I learned that people have unique needs when hiring a magician—some wanted a wedding magician, others a corporate event magician, and some were looking for a birthday party magician.
To match different search intents, I went the extra mile and created additional landing pages tailored to each audience segment.
Throughout this phase, Josh and I communicated regularly on WhatsApp, sharing updates and feedback.
This kept the project moving smoothly and ensured we were always on the same page.
Next Steps & Results
The campaign was a success right from the start, crushing Josh’s initial goal of getting 2 extra new inquiries per week on top of his usual 4 from Instagram.
This wasn’t just a small boost—it exceeded expectations and proved that a strategic, targeted approach could deliver consistent, scalable growth for Luland Magic.
The momentum only grew from there.
The more work Josh booked, the more opportunities we had to add social proof to his landing pages.
This made the campaign even more effective, as the growing list of testimonials helped build trust and credibility with potential clients.
This created a positive feedback loop—the more social proof we added, the easier it became to convert new leads.
The biggest payoff wasn’t just the increase in inquiries.
It was the peace of mind knowing that Josh now had a reliable system he could count on to bring him consistent work.
This allowed him to focus on what he loves doing most—magic, without the stress of unpredictable bookings.
Josh was thrilled, relieved, and genuinely happy that he decided to move forward with the project.
Conclusion
Luland Magic successfully transitioned from relying on referrals and Instagram to having a reliable, scalable system that delivers consistent bookings.
By leveraging competitor research, strategic keyword targeting, and customised landing pages, they were able to increase brand visibility and generate steady growth.
This strategic approach not only provided consistent leads but also allowed Josh to focus on his passion for magic without the uncertainty of inconsistent work.
This case study demonstrates how a data-driven digital marketing strategy can effectively solve lead generation challenges, even for niche businesses like magicians.
If you’re in the entertainment industry and looking to grow your bookings with a strategic approach, this blueprint could be the key to your success.